Fresh Film, Production,

Description

This is a video advertisement for Dove Aluminum-Free deodorant. Four women of varying skin tones and hair styles appear in their respective bathrooms. The women look in the bathroom mirror and address the camera directly. All the women are speaking negatively about the other aluminum-free deodorants on the market. The women are then shown happily applying Dove Aluminum-Free deodorant. The aluminum-free deodorants appear as a product shot against a solid background. A text graphic on the screen includes negative reviews of other aluminum-free deodorants.