BrandAriel
ProjectDitch the Dinge
Fresh Film, Production,
Associated creatives
Tags
Description
A man in a white T-shirt is featured in a commercial for Ariel laundry detergent. He opens a set of green doors to reveal a wardrobe overflowing with white t-shirts on hangers. He points to his shirt, commenting on keeping whites bright. Next, he washes a white vintage car in front of a brick home, then lifts weights at the gym. The man stands next to a white statue of himself in an artist studio. A package of Ariel detergent drops into view, followed by a shot of the man loading laundry. He celebrates the brightness of his shirt, showing how clean it is after 5 washes.