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Close-up portrait of a man wearing a dark short-sleeve shirt and a silver bracelet outdoors by the ocean.

Fred Campaign 2026

About

This campaign portrait for Fred features model Federico Novello photographed by Thiemo Sander against an ocean backdrop. The subject wears a dark short-sleeve shirt and a prominent silver bracelet on his wrist. Natural backlighting illuminates the scene, creating bright reflections off the water surface behind him. Makeup by Cyril Lanoir enhances the natural look in this outdoor shoot.

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Background

Ocean

Context

Advertising Campaign