Franklin Stanley, Cinematographer, New York

Description

The video shows a fashion ad for the Abercrombie & Fitch ULTRA Collection. The video features a woman in a puffer jacket and red pants. The lighting appears low-key with a lot of contrast. The video opens with a black screen showing snow particles falling. After, a glitch transition introduces the fashion shots in a monochrome color grade. The video ends with the white text on black background THE A&F ULTRA COLLECTION with snow particles in the background. The overall mood of the video is dark and wintery.