BrandCitizen Relations
ProjectCitizen Rebrand Video
Frank Content, Production,
Associated creatives
Associated creatives
Tags
Description
The video features dynamic typography with the word 'RESPONSIBILITY' displayed prominently. The footage shows diverse individuals in various settings: someone wearing running shoes and jogging, a shirtless individual flexing their arms, and a barber giving a customer a haircut. A woman in a hijab looks intensely at the camera. There is a zoom-out from a city view to a full view of planet Earth. The overall message is 'to change the world view'.