Franck Malthiery, Photographer, Milan

Description

A group of six children pose together in a studio setting, showcasing coordinated denim outfits including jackets, jeans, overalls, and a denim bucket hat over plain white t-shirts. The subjects display cheerful and relaxed expressions, standing in a horizontal line against a deep solid blue backdrop. Clean studio lighting illuminates the scene evenly, highlighting the textures of the washed denim fabrics. At the bottom center of the white margin beneath the image frame, the red H&M logo is visible. The campaign was captured by photographer Franck Malthiery in Milan.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Solid Colour

Context

Advertising Campaign