Framework, Production,

Description

This is a commercial for Love Holidays. The commercial features a stressed businessman booking a vacation on his phone. He envisions himself in a beach scene. The scene transitions to a couple taking a photo in a theatre, then children performing in a stage play. The man uses the Love Holidays app, then a family in lobster-print shirts are seen on a balcony. Scenes of urban life in winter are also shown. The commercial shows how Love Holidays can provide a mental escape and a real vacation from stressful situations.