Jon Jenkins, Director, Sydney

Description

Model Thatcher Thornton poses playfully for FRAME's campaign, titled The Back to It All Edit and photographed by Hayden Worsfold. He holds a compact silver and black point-and-shoot film camera up to his right eye while winking and smiling broadly. Thornton wears an open dark brown leather bomber jacket over a clean white crewneck t-shirt. The interior scene is lit with direct, crisp flash lighting, highlighting the texture of the leather against a background featuring wood paneling and a framed piece of red abstract art.

Style

Vertical, Commercial, playful, Retro

Techniques

Flash

Industries

Menswear

Color

Background

Set-dressed

Context

Advertising Campaign