Logo
  • Home
  • ·Media
  • ·FRAME Modern Man 2023 Ad Campaign Portrait
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing a black leather jacket against a seamless grey backdrop in a portrait for FRAME.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black leather jacketblack leather jacketleather jacketman portraitmale model

Description

This portrait from the FRAME Modern Man 2023 ad campaign features a man wearing a black leather jacket over a textured dark top and dark trousers. The subject is posed against a plain grey seamless backdrop, captured in a clean studio environment. The composition utilizes soft lighting to emphasize the texture of the leather outerwear. Erik Torstensson directed and photographed the campaign.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Grey Seamless

Context

Advertising Campaign