Logo
IndustriesBrands
  • Home
  • ·Media
  • ·FRAME Modern Man 2023 Ad Campaign Portrait
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
A young Black man wearing a black varsity jacket and distressed jeans, posing against a dark, minimalist studio background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

young Black man

Description

A medium shot portrait captures a man with a steady gaze directed at the camera. He is dressed in a black varsity-style jacket featuring white contrast piping along the edges and cuffs. Underneath, he wears a textured black knit shirt. The outfit is completed with light-wash distressed denim jeans that feature prominent rips at the knees. The studio environment is simple, with a neutral, dark, and evenly lit backdrop that emphasizes the sharp focus on the subject. The overall aesthetic is clean, modern, and polished, typical of a high-end menswear advertisement.

Style

Portrait, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses