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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing a black turtleneck and an oversized black coat with hands in his pockets, looking at the camera against a plain gray background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black turtleneck

Description

A man stands facing the camera in this studio-captured black-and-white portrait. He is wearing a dark, heavy-fabric black turtleneck sweater layered under a matching black overcoat. The man has a calm, neutral facial expression and his hands are tucked into the deep pockets of the coat. The lighting is soft and directed, creating subtle shadows that define his facial structure and the texture of his clothing. The composition is a vertical close-up against a plain, neutral gray backdrop, emphasizing a clean and minimalist aesthetic.

Style

Vertical, Commercial

Techniques

Natural light, Low-key / chiaroscuro

Industries

Luxury Fashion Houses