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  • ·FRAME Modern Man 2023 Campaign Black Male Portrait
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Close-up of a Black man with short hair wearing a textured blazer over a white t-shirt, silver necklace, and wrist watch against a grey wall.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man portrait

Description

A high-contrast black and white portrait featuring a Black man as the central subject. He is wearing a dark, textured blazer layered over a simple white t-shirt. A thin silver chain necklace and a metal-linked wristwatch are clearly visible. The lighting creates soft shadows across his face, which is angled downwards and away from the camera. The background is a plain, solid grey, keeping the focus entirely on the subject. The overall aesthetic is clean and classic, reflecting the tone of a professional ad campaign.

Style

Editorial, Vertical, Cinematic

Techniques

Natural light, Low-key / chiaroscuro

Industries

Luxury Fashion Houses