BrandFRAME

FRAME 'Modern Man' 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A man with styled dreadlocks stands in a relaxed pose against a seamless neutral grey studio backdrop. He is wearing a long black leather coat over a dark knit sweater, paired with matching black leather trousers. He also wears tall black boots that blend into the shadow beneath him. The image is captured in a minimalist, high-contrast black and white style. The lighting is soft and even, accentuating the matte and tactile textures of the leather clothing. The composition is a full-body shot that captures the subject from a direct eye-level perspective.
Style
Vertical, Commercial
Techniques
Studio strobe, High-key
Industries
Menswear