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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing a black button-down shirt and black jeans standing against a plain gray studio background

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man wearing black shirt

Description

A man poses for a studio portrait against a seamless gray backdrop. He wears a loose-fitting black button-down shirt layered over a white t-shirt. His dark jeans feature visible stitching and a raw-edge detail. With his hands tucked into his pockets, he looks directly toward the camera with a neutral expression. The image is captured in black and white with soft, directional lighting that highlights the textures of the fabric.

Style

Vertical, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses