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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing a tweed overcoat over a white t-shirt and leather trousers against a solid grey studio background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man portrait

Description

A portrait of a Black man standing against a seamless grey studio background. He wears a heavy, black and white tweed double-breasted overcoat draped over his shoulders. Underneath, he is wearing a crisp white t-shirt and smooth black leather trousers. The lighting is soft and even, typical of a professional studio setting. He gazes directly at the camera with a neutral, calm expression. The overall style is clean and monochromatic, emphasizing the contrast in textures between the wool tweed, cotton, and leather fabrics.

Style

Vertical, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses