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  • ·FRAME 'Modern Man' 2023 Campaign by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man in dark sunglasses, black knit crewneck sweater, and a silver pendant necklace posing against a studio backdrop.

Bobby Okereke, Models,

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black sweaterblack knit sweatercrewneck sweaterknit sweaterblack sunglassesdark sunglassespendant necklacesilver chain necklace

Description

Photographed by Erik Torstensson for the FRAME 'Modern Man' 2023 ad campaign, this black and white studio portrait features a man leaning toward the camera in a dynamic pose. He wears dark angular sunglasses, a textured black crewneck knit sweater, dark jeans with raw seam detailing, and a long chain necklace with a geometric pendant. The clean, neutral seamless backdrop and diffused studio lighting accentuate the textural knitwear and stark monochrome aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (90%)

Background

Grey Seamless

Context

Advertising Campaign