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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
A man in a cream-colored textured sweater and black trousers stands against a plain grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

young Black man

Description

A young Black man stands centered in a studio, facing the camera with a neutral expression. He is wearing a long-sleeved, cream-colored sweater with a visible square-grid knit texture and a black t-shirt underneath. He pairs the sweater with loose-fitting black trousers and white sneakers. The lighting is soft and directional, creating a gentle shadow on the floor behind him. The background is a uniform, neutral grey. The overall aesthetic is clean, polished, and contemporary, consistent with professional fashion portraiture.

Style

Vertical, Commercial

Techniques

Studio strobe, Natural light

Industries

Luxury Fashion Houses