FP7 McCann Dubai, Agency / Creative,

Description

This black and white montage shows several sports-related images interspersed with text. The visuals include a high jumper clearing a bar, a gymnast on a horizontal bar, and a baseball player at bat. These images are combined with newspaper clippings, text overlays about doping tests, and the phrase 'saved by a doping test.' The overall effect is stark, using high contrast and a grainy texture to create a dramatic and impactful message, focusing on athletic integrity and medical challenges in sports.