FP7 McCann Dubai, Agency / Creative,

Description

This video showcases a range of scenes, starting with a farmer in a sun-drenched, terraced field surrounded by mountains. The frame then tightens to green plants with a focus on fresh produce. Other scenes show tomatoes and cabbages being loaded into the back of a red pickup truck. This shifts to a sequence of young soccer players on a field bordered by a fence and palm trees in front of a city skyline, and concludes with a portrait of a young soccer player from the United Arab Emirates.