Anomaly LA, Agency / Creative,

Description

This commercial video for the FOX One project titled Lifeguard, created by agency Anomaly LA, is set inside an indoor public swimming pool facility. A concerned Black woman approaches a lifeguard sitting on a high chair by the pool edge, asking for help while holding a book. The lifeguard, wearing a uniform and a red visor, shows her a tablet displaying live sports multi-view streaming. The indoor setting features brick walls, tiered seating bleachers with seated patrons, starting blocks by the lane markings, and large windows bringing in natural light. The color palette incorporates neutral brick tones with blue water and athletic apparel.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Industries

Streaming Platforms

Color

Background

Outdoor Pool

Context

TVC / TV Commercial