Founders, Agency / Creative,

Description

The video showcases the New York City skyline on a clear day, buildings, and news reports regarding the new promotional campaign "WE <heart> NYC." The campaign aims to reinvigorate the city spirit post-pandemic. The video includes news anchors presenting information about the campaign, the new logo that replaces "I" for "WE" to reflect the collective spirit of the city, and negative reactions from New Yorkers regarding the new campaign.