Founders, Agency / Creative,

Description

An aerial view captures a white truck driving down a highway, its flatbed carrying a large sculpture of a groundhog made entirely of Lipton Hard Iced Tea cans. The sculpture is the primary subject of the scene, set against the backdrop of a road running through a rural, wooded landscape with some snow. The truck has signage on the sides and back promoting the product, advertising “Your Cup of (Hard) Tea This Groundhog Day”. Additional text, “Can Daddy” is overlaid. The bright daylight illuminates the scene, casting shadows and highlighting the details of the sculpture. A man places a can on the sculpture.