Founders, Agency / Creative,

Description

A commercial video displays a large-scale art piece of a platypus constructed from Lipton Hard Iced Tea cans. Several people work on the sculpture's construction, moving it and painting on it. The sculpture is made from a variety of Lipton Iced Tea cans, in blue, red, white, and orange, stacked to create the overall platypus shape. The cans are visible both outside and inside a building. The video includes scenes of an artist applying glue, close-ups of can placement, and questions about the creative process. The color palette is vibrant, with the colorful cans contrasting with the gray outdoor environment.