BrandAtlantiCare
ProjectCandy Hearts
Format, Production,
Associated creatives
Tags
Description
This is an animated marketing video for AtlantiCare. The video features computer-generated heart-shaped candy on pink, purple and teal backgrounds. These hearts bear inscriptions such as, 'My Sweetie,' 'Heart Attack,' 'Flutter,' 'Breathless,' 'Leaky Valve,' 'Palpitations,' 'Dizziness,' 'AFIB,' and 'Valve Replacement'. Some of the hearts fall and form the number '1', followed by '100'. The video utilizes bright, cheerful colors and a playful theme to address serious cardiac issues.