BrandFord
ProjectTell Me Everything
VMLY&R, Agency / Creative,
Associated creatives
Tags
Description
This cinematic video sequence captures a mother driving her teenage son along a highway in a red Ford Mustang Mach-E. The interior shots focus on the interaction between the two passengers as the car manages steering and speed autonomously via the BlueCruise hands-free system. Close-up shots of the digital dashboard highlight the interface indicating that the hands-free technology is active. The mother speaks while her hands are off the steering wheel, emphasizing the safety and convenience of the driver-assist feature. Throughout the journey, the mother and son engage in conversation, showcasing the car's role in facilitating family connection during transit.
Style
Lifestyle, Commercial, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
Electric / EV