Folks, Burger Social Club Brand Identity 2019

Description

This commercial branding image features a gourmet burger and a side of golden French fries resting on custom printed greaseproof paper. The paper showcases whimsical red line illustrations and the word folks alongside the word BURGERS in a playful repeating pattern. The meal is presented in a wooden tray placed upon a light-toned wooden tabletop. The overhead composition highlights the graphic design elements of the brand identity created by Jordi Masdeu Studio. Soft natural lighting enhances the warm tones of the food and packaging.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Fast Food

Color

Background

Wood Texture

Context

Advertising Campaign