BrandAdmiral Insurance UK
ProjectYour Ride, Your Rules
Folk, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video showcases a young, African-American man with an afro, sporting a vibrant long-sleeved shirt, as he interacts with a blue Ford in various settings. Scenes shift between the man inside the car, adjusting the radio, posing in a parking lot with friends, and standing near a large stone bridge with greenery. The video includes shots of the cars, and parking areas. The lighting varies from natural daylight to the interior of the car, and some text overlays promote the concept of personal choice and youthful lifestyle.