Flynn, Agency / Creative,

Description

This medical video advertisement showcases Reese's ColoTest, an immunochemical fecal occult blood test (iFOB), presented against a blue background. Text on the screen reads, 'Test my colon health? I would but..' followed by comical excuses to avoid colon health screenings. The video emphasizes the convenience and accessibility of ColoTest, highlighting that no prescription, doctor's visit, fasting, or yucky liquids are required. It features a product package against a wave-patterned background, along with graphical depictions of the benefits, and indicating that results are available in as little as one minute.