Flower Shop, Agency / Creative,

Description

The video presents the Montreal Victoire logo with a stylized reveal, starting with a fragmented fleur-de-lis symbol set against a beige backdrop. Red triangular shapes move in to frame the emblem, forming a shield-like design. The full word 'Victoire' then appears above the logo. The logo is further defined with a diamond shape, stylized wings, and the fleur-de-lis at the top. The background transitions to a solid red. The video then spells out 'Victoire de Montréal', showcasing the team name. The presentation includes graphic design elements breaking down the logo's anatomy and inspirations, such as heritage and the goddess of victory. The color palette includes red, beige, and navy blue. The video utilizes animation techniques.