FleismanHillard, PR,

Description

This commercial for the Hormel Chili Cheese Keg features an oversized chili dispenser designed to serve hot chili cheese topping. The commercial opens with a close-up of a can of Hormel Chili and a metal tap. A hand turns a knob on the chili cheese keg, which is red and white with the Hormel Chili logo. The tap dispenses chili cheese onto a bowl of tortilla chips. The scene expands to a tailgate party setup with a white SUV showing a football game on a screen. There are tables with various snacks, including vegetables, chips, and chicken wings, and people sitting in camping chairs beneath a canopy.