Brand
ProjectFirst signs of summer
Li Von Euler, Art Director,
Associated creatives
Tags
Description
This close-up portrait features a model with short dark brown hair against a soft outdoor background for the H&M project First signs of summer. The imagery was captured by photographer Olivia Frølich with art direction by Li Von Euler, hair styling by Paolo Soffiatti, and makeup by Giulia Cigarini. Casting was managed by Jessica Martinelli. The composition focuses on natural facial features and soft daylight.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
Ocean
Context
Lookbook