Fila Fila Global Campaign S/S 2026 - Running 2026

Description

Photographed by Jang Dukhwa for the Fila S/S 2026 Running global campaign, three runners sprint forward along a paved two-lane highway under bright midday sunlight. In the center, a male athlete in a sleeveless dark burgundy top, black running shorts, and a headwrap drinks from a handheld running flask while maintaining pace. Flanking him are a female athlete in a black athletic crop top and shorts wearing high-visibility running shoes, and a male runner in a bright neon yellow singlet with black arm sleeves. The arid landscape stretches across the horizon beneath a vivid clear blue sky, overlaid with bold graphic campaign typography and the Fila logo.

Style

Vertical, Commercial, Action, Saturated

Techniques

Hard Light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign