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BrandFila
ProjectFila Global Campaign S/S 2026 - Running
East Asian male runner in a brown tank top, black shorts, and sunglasses running along an asphalt road in bright sunlight.

Fila Fila Global Campaign S/S 2026 - Running 2026

Associated creatives

Jang Dukhwa
Jang DukhwaPhotographer
Han Bin
Han BinHair Stylist
Jamie Yates
Jamie YatesModel
Tommy Ros
Tommy RosModel

Tags

east asian male runnermale runnerasian runnerman runningrunning singletperformance running tankrunning tank topblack running shortsathletic shortsneon running shoeslime green running shoes

Description

An athletic East Asian man runs along an asphalt roadway in direct sunlight for the Fila Global S/S 2026 Running campaign, photographed by Jang Dukhwa. He wears a dark sleeveless performance running singlet, black athletic shorts, a grey headband, and wraparound sports sunglasses. Accessories include a white smartwatch and neon lime running shoes with white athletic socks. The outdoor scene features a high-angle view capturing natural motion against the paved road and arid shoulder.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Espresso (40%)
Jet Black (40%)

Background

Road

Context

Advertising Campaign