Field Brand Identity 2023

Description

This image showcases a custom white off-road camper van parked on a dusty, uneven terrain with mountainous hazy hills in the background. The vehicle features heavy-duty black trim, a rugged front bull bar, an auxiliary light bar, a roof rack with a side ladder, and custom branding graphics on the side panel. The natural daylight casts soft highlights and shadows across the vehicle's surfaces, emphasizing its utilitarian and adventurous design. Created as part of the Brand Identity project by Studio Oker for Field.

Style

Horizontal, Commercial, Earthy, Polished

Techniques

Natural light

Industries

Mass Market Automotive

Color

Background

Desert

Context

Advertising Campaign