Derek Johnson, Consultancy,
Associated creatives
Tags
Description
This commercial for the Fiat 500e, titled Italy is Now in America, features notable public figures Spike Lee and Giancarlo Esposito in a humorous dialogue at an outdoor cafe table. The scene transitions to a city street where a rose-gold electric Fiat 500e is parked, and the actors interact with the vehicle. The live-action video utilizes natural lighting and realistic exterior street settings, showcasing automotive design and storytelling elements.
Style
Horizontal, Commercial, Golden Hour
Industries
Electric / EV
Color
Jet Black (40%)
Navy (30%)
Beige (30%)
Background
Street
Context
TVC / TV Commercial