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  • ·Fendi Summer 2025 Campaign Baguette Bag Editorial
BrandFendi
ProjectSummer 2025 Ad Campaign
Woman with dark hair in white lace top holding a Fendi Baguette bag with a denim F-logo pattern and fringe detail on a white bed.

Sophie Jones, Photographer, London

Associated creatives

Antonio Moscogiuri
Antonio MoscogiuriCreative Director
Sophie Jones
Sophie JonesPhotographer
Louis Evennou
Louis EvennouDirector of Photography
Aitana
AitanaModel
Isabel Greece
Isabel GreeceStylist
Jesús De Paula
Jesús De PaulaHair
Alex Saint
Alex SaintMakeup
Maritza Andrea
Maritza AndreaManicurist
Adrià Escribano
Adrià EscribanoSet Designer
Christian Lucidi
Christian LucidiExecutive Producer
Rosita Cannata and Iñaki Viladomat
Rosita Cannata and Iñaki ViladomatProduction
Alejandro Gonzalez
Alejandro GonzalezProduction Coordinator
Casa Carvajal
Casa CarvajalLocation

Tags

woman holding handbag

Description

A woman with dark hair and bangs is pictured lounging on a bed covered in white linens. She is wearing a white, intricate lace top with a delicate pattern. She holds a signature Fendi Baguette bag featuring a grey denim-effect fabric with an all-over F-logo print and frayed fringe edges. The bag also includes a brown leather-tone buckle detail and a brown leather strap. The setting appears to be a bedroom with soft interior lighting and a curtain in the background, creating a relaxed yet sophisticated aesthetic.

Style

Editorial, Lifestyle

Techniques

Natural light

Industries

Bags & Accessories