Fearless Union, Agency / Creative,

Description

In an animated advertisement, a flat cardboard cutout of a man is shown sitting at a kitchen counter, looking glum as he samples a piece of cardboard-like chicken. Suddenly, a live chicken bursts through a cardboard wall, bearing a claymation worm rider on its back. The worm character announces that the cardboard man is becoming cardboard himself because of the bland chicken, and then presents a box of chicken skewers. The scene then cuts to a real man sitting at the counter, eating the skewers and smiling.