BrandBMO x LAFC
ProjectThe Beautiful Game
FCB Toronto, Agency / Creative,
Associated creatives
Tags
Description
This image features a BMO-branded soccer ball centered on a grass field illuminated by bright, out-of-focus lights. The footage contains soccer game scenes including athletes playing on the field and others celebrating scores in a stadium, and a youth soccer team practicing. The image also shows business men shaking hands in an office, and an aerial view of a city during sunrise. The scenes suggest the theme of community support and financial progress.