BrandBMO
ProjectRainbow Deposits
FCB Toronto, Agency / Creative,
Associated creatives
Tags
Description
A video montage showcases images associated with Pride Month. It features various brands and companies who have released or advertised products with rainbows. Brands like Burger King, Nike, Doritos, Listerine, Puma, Apple, and Olay are shown with their logos and rainbow themed products. News clips regarding Pride Month campaigns and the global LGBTQ+ movement are included, with locations like Russia and Iran identified. The video concludes with a glimpse of a BMO Bank of Montreal building and advertisements from other brands like Magnum, Absolut, and Starbucks, all showcasing support for the LGBTQ+ community.