FCB Kinnect, Agency / Creative,

Description

This advertisement promotes Too Yumm! chips in connection with cricket fandom. It opens with a red background featuring the text 'India's Biggest Cricket League' and 'Felt Incomplete For Our Fans'. A bag of Too Yumm! chips is then shown, followed by stadium security denying a fan entry with the chips and the text 'Not Allowed in the Stadium.' The next text overlay reads: 'But nobody said anything about not taking' and then shows fans inside the stadium holding up signs in support of the brand. The signs feature text and are handmade. The stadium is fully seated with a diverse crowd. The advertisement uses a red colour scheme.