FCB Kinnect, Agency / Creative,

Description

This IPL advertisement showcases cricket stadium crowds, snack chips, and text about the Indian Premier League and Too Yumm chips brand. The video shows clips of people watching a cricket match, including a man holding up a sign. The IPL logo appears prominently. Dollar bills falling down the screen suggest the wealth and investment in the league. Text and graphics explain that Too Yumm chips were not allowed in the stadium and that the brand devised a plan. Fans expressing displeasure on social media are also shown. The overall color scheme is red.