FCB Chicago, Agency / Creative,

Description

The video montage starts with an aerial view of the Los Angeles skyline at dusk. The scene shifts to a man, Azamat, in an American kitchen making tea as he speaks about missing his mother. In a contrasting scene, an Asian woman, Gulmira, walks outside in St. Petersburg, Russia, speaking about missing her son. The video juxtaposes scenes of urban life across continents, tied together by a shared theme of familial longing.