FCB Brasil, Agency / Creative,

Description

This is an advertisement for Mike's Hard Lemonade and shows a light-skinned male presenter with reddish hair grilling meats while wearing a floral print shirt and brown shorts. The presenter gestures to other fair-skinned people sitting at a wooden picnic table, where they appear to be eating. The people are also drinking beer and Mike's Hard Lemonade. In the background, another group of people sit in beach chairs. A yellow-and-white umbrella and palm trees enhance the setting. A yellow cooler with drinks rests near the picnic table. The foreground presenter makes direct eye contact with the camera and speaks directly to the viewer.