Brand
ProjectFavorite Son
Underground International, Production,
Associated creatives
Tags
Description
This commercial video for Apple's Favorite Son project features a middle-aged Arab man holding a smartphone in a desert landscape. He is surrounded by friends seated in outdoor chairs near parked vehicles and a tent in the sand. The scene captures candid interactions outdoors under bright daylight with cinematic framing.
Style
Horizontal, Cinematic, Warm
Industries
Telecommunications
Color
Jet Black (50%)
Nude / Sand (30%)
Pure White (20%)
Background
Desert
Context
TVC / TV Commercial
