BrandNew Balance
ProjectImpatience is a Virtue
FAMILIA, Production,
Associated creatives
Associated creatives
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Description
This is a montage of scenes featuring athletes and creative individuals in various environments. One scene shows a young man pushing a blue cart with the brand logo 501CTHREE inside a large warehouse-type building with large windows. There's a shot of someone holding a tennis ball on a tennis court and another shows a person lying on a bed watching basketball on a laptop. A young woman practices basketball in a yard. The sequence continues with athletes on a track field. A skateboarder sweeps out a pool. There are shots of people holding skateboards and a person setting a table with food. The color grading features cool tones throughout.