BrandLoro Piana
ProjectFall 2024 Ad Campaign

Loro Piana Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
A fashion editorial shot features five models in earth-tone clothing standing on the stone steps of a large, imposing castle under a cloudy sky. The models wear predominantly brown and beige tones, with traditional, tailored suits, coats, skirts, and hats. One model holds a large leather duffel bag. The backdrop is a classic castle featuring arched doorways, pointed rooflines, and stone construction. The castle is set against a cloudy, overcast sky. The lighting is soft and diffused, enhancing the color palette. The camera angle captures the entire group and the castle, providing context and scale. The photograph emphasizes the textures and cuts of the outfits.





