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  • Fall 2023 Ad Campaign 2023 - image 660952
BrandShushu/Tong
ProjectFall 2023 Ad Campaign
Close-up of a model wearing a white crocheted hood and scarf with bow detail against a soft blue background in a fashion setting.

Shushu/Tong Fall 2023 Ad Campaign 2023

Associated creatives

Liushu Lei and Yutong Jiang
Liushu Lei and Yutong JiangShushu/Tong Creative Directors
Ryan Wong
Ryan WongCreative Director
Marili Andre
Marili AndrePhotographer
Tanya Churbanova
Tanya ChurbanovaModel
Liu Xiao
Liu XiaoStylist
Yuji Okuda
Yuji OkudaHair
Aurore Gibrien
Aurore GibrienMakeup
Vince Lou
Vince LouCasting Director
Olivia Aine
Olivia AineSet Designer
Moni
MoniStylist Assistant
Producinglove
ProducingloveProduction
Aly Studio
Aly StudioRetouching

Tags

womanbalaclavascarfbowcrochetfashion

Description

A close-up shot captures a model wearing a white, crocheted balaclava-style hood and a matching scarf. The scarf features a prominent bow detail, adding a touch of softness to the overall look. The texture of the crochet is visible, lending a handmade quality to the ensemble. The model has light skin, neutral makeup, and light brown hair peeking from under the hood. The background is a soft, diffused blue, which complements the stark white of the garments. Text reading "SHUSHU/TONG" is visible in the upper right corner.