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  • Fall 2023 Ad Campaign 2023 - image 660478
BrandHUGO
ProjectFall 2023 Ad Campaign
Three people in black and red streetwear pose against a red backdrop. The focal point is a person in a black top with a white Hugo logo.

HUGO Fall 2023 Ad Campaign 2023

Associated creatives

Trey Laird
Trey LairdArtistic Direction
Team Laird 
Team Laird Agency
Stuart Winecoff
Stuart WinecoffPhotographer
Bella Poarch
Bella PoarchTalent
 Chase Hudson
 Chase HudsonTalent
Chiara Hovland
Chiara HovlandTalent
Ashley Moore
Ashley MooreTalent
Lola Clark
Lola ClarkTalent
and William Ernult 
and William Ernult Talent
 ‘Body Wan Shake’
 ‘Body Wan Shake’
performed by Freq Motif x Magugu
performed by Freq Motif x Magugu

Tags

peoplestreetwearfashionscarfsunglasseslogogloves

Description

Three people are posing in a studio against a red backdrop. The person at the center of the frame is wearing a black sleeveless top with a white Hugo logo, black shiny pants, black gloves with red accents, and a red scarf. This person also has short red hair and sunglasses. To the right is a person in a black blazer and black pants with a red bra top. To the left is a person in black, sitting down. The lighting is dim and the camera angle is at eye-level.