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Brand
Champion
ProjectFabric of a Champion

Champion Fabric of a Champion 2024

Associated creatives

NYNEX
NYNEXAgency / Creative
Blood Films
Blood FilmsProduction
Small Screens
Small ScreensProduction
Fin Melluish
Fin Melluish
Black Kite
Black KitePost Production / VFX
Klong
KlongMusic / Sound

Tags

sewing machine stitching patchsewing machinestitching patchChampion logo patchChampion brand film

Description

This brand film for Champion, titled Fabric of a Champion, blends close-up shots of garment manufacturing with dynamic sports scenes and archival photographs. The narrative explores athletic heritage, craftsmanship, and dedication, featuring sewing machine operations, cheering crowds, and celebratory moments on a sports field. The cinematography combines atmospheric workshop lighting with high-energy outdoor footage, capturing textures of cotton, embroidered patches, and vintage framed portraits.