BrandExtra Gum
ProjectExtra Time
BBDO Chicago,
Associated creatives
Tags
Description
A group of men dressed in vintage, 1920s-style soccer kits stand on a muddy, grass-covered field, debating the continuation of their game. The central figure, wearing a pinstripe vest, cap, and a mustache, holds a pack of Extra gum and attempts to interrupt the argument with a piece of gum. Other players are dressed in red-and-white or green-and-white striped jerseys, standing in an outdoor, industrial-looking setting with brick buildings in the background. The scene has a cinematic, slightly desaturated color grade with a humorous tone. A green, animated mascot also appears, interacting with a soccer-themed scoreboard in the background.
Style
Humorous, Lifestyle, Cinematic
Techniques
Live-action Technique, VFX / visual effects
Industries
CPG / Packaged Food